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Setting the Scene

A Star is born!

Project In Brief

Transportation's Impacts on Air Quality
Why We're Doing This Project

Fast Facts

Project In Brief

It's back to school for the staff of the Wisconsin Department of Natural Resources. Knowing that the future of the environment lies in the hands of our younger generations, the DNR has partnered with the students and teachers of Marshall High School to produce an environmental education video.

The partnership began with the Milwaukee school in spring 2000. Since then, they have been developing a video and website to teach high school students about transportation choices and how they relate to air quality.

The video, scheduled to be completed late this fall, is being produced with the philosophy "Let Kids Lead" in mind. The DNR hired the multimedia firm, Media Makers, to serve as mentors to the students as they get hands-on experience videotaping, acting, editing, publicizing, and creating a website for the video.

Students from Milwaukee's John Marshall High School, North Division High
School, South Division High School, and Rufus King High School have been
selected as the talent and crew of the video. They will be traveling with
teachers and DNR staff to locations across the nation. Their skills will be
needed for videotaping in Milwaukee, Wisconsin; Houston, Texas; and San
Jose, California.

Teens will identify with the attention-grabbing video, designed to be shown in the classroom, as it introduces them to transportation/air quality issues like ground-level ozone and technical solutions such as hybrid cars or fuel cells.

The final website, which will replace this temporary one, will be an interactive site for teachers and youth alike. The site will:

  • Answer questions posed by the video.
  • Provide background information, curriculum resources, and connections to cutting edge research.
  • Pose new questions about global air pollution issues.
  • Encourage teens to connect their personal choices with the environmental impacts of those choices.

Grants from the United States Environmental Protection Agency and the United States Department of Transportation fund this project. Upon completion, it will comply with Wisconsin's Model Academic Standards.

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Transportation's Impacts on Air Quality
Why We're Doing This Project

Transportation emissions are a major ingredient in global warming, stratospheric ozone depletion, asthma, ground-level ozone (a.k.a., smog) formation and other problems. We're responsible for these emissions. The way we choose to get around today impacts our world tomorrow - the land, the water, and the AIR.

Easy Breathers looks at how air quality is affected by transportation.
Did you know… ?

  • Vehicle travel in the United States is doubling every 20 years.
  • A vehicle powered by gasoline emits its own weight in greenhouse gases every year.
  • Traveling 20 miles, the average car produces 20 pounds or more of carbon dioxide, a greenhouse gas.
  • Gas-powered cars produce chemicals that, in hot, humid weather, react with others to form ground-level ozone.
  • Ground-level ozone is an asthma trigger and pollutant that harms even healthy lungs
  • Chemicals from leaking vehicle air conditioners deplete the Earth's stratospheric ozone layer, causing higher rates of skin cancer and cataracts.
  • Seventeen million Americans have asthma. Five million are children, and the numbers are on the rise.

The good news is that by learning how to make good transportation choices early in life, we can fix these problems. Good transportation choices include:

  • Walking, busing, biking, or carpooling to school or work one or more times a week.
  • Choosing a fuel-efficient vehicle (>27 mpg).
  • Properly maintaining your car.
  • Supporting new transportation technologies like alternative fuels, hybrid cars, electric cars, and fuel cells.

Easy Breathers is about young people teaching their peers about transportation impacts on air quality. We're focusing on new technologies, because as the next generation of entrepreneurs and policy makers, young people will lead the charge to create innovative solutions to air quality problems.

For more information on air quality issues as they relate to transportation, visit these websites or contact our project staff.

The Wisconsin Department of Natural Resources, Air Management Program
The Environmental Protection Agency
The Hypercar Center, Rocky Mountain Institute

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Fast Facts

  • Estimated completion date: late fall 2001. To request an advance copy, click here.
  • Funding: Easy Breathers is funded by two grants:
    • From the United States Environmental Protection Agency (USEPA), Office of Transportation and Air Quality - A Mobile Sources Outreach Assistance Grant
    • From the United States Department of Transportation (USDOT) - A Congestion Mitigation and Air Quality Grant
  • Target audience: urban/suburban teens ages 14+
  • Products: an educational video and website
  • Distribution: national - to high schools and groups/agencies who work with the target population
  • Major air issues (others will be addressed to a lesser degree):
    • ground-level ozone
    • particulate matter
    • climate change
  • Major technology topics include (but are not limited to):
    • hybrid cars
    • electric cars
    • fuel cells and hydrogen fuel
    • ethanol, propane, and other alternative fuels
    • the "hypercar" concept (see http://www.hypercar.com/ and http://www.rmi.org)
    • low sulfur gasoline and diesel and the advancement in emission control technology that the reduction in sulfur will enable
    • transportation alternatives such as transit, high-speed rail, bike and pedestrian

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